We started CoachFives because we’ve watched a lot of kids fall out of sport.
Not because they weren’t good enough. Because no one made them feel visible, important to the team, and motivated to improve.
The insight that started everything.
CoachFives was built on our experience that one of the most important factors determining whether or not a young player stayed in the game wasn't their team's position in the league. It was whether or not they felt appreciated and supported by the coach.
So our challenge became how to improve the youth sport experience through strengthening the coach-player connection?
And how to do this without adding a lot of work to the already overworked youth coach.
Our answer became CoachFives.
Kids are not pros. They don’t need pro tools.
When we look at what the sports technology market has built for youth sport, we see products designed for professional clubs, scaled down and reskinned. Video analysis. Heat maps. Running metrics. Sprint speeds.
None of that is, in our opinion, what a young players needs. And none of it is what a volunteer coach on a Saturday morning can actually use.
The question that drives everything at CoachFives is simple: Are all your players feeling supported? Are they growing?
Not: Are you winning more games? Not: What does the data show? Just: Is every kid on your team developing, feeling seen, and going home happy and motivated to improve?
That’s the measure of a “winning season”. That’s what CoachFives is built to help coaches deliver.
A lifetime in football/soccer, in Europe and the USA, Mike is currently Network Development Lead for Coerver Coaching, global leaders in the teaching of ball mastery, 1v1 and small group play.
Mike grew up in England then went on to study psychology at Harvard, where he was the captain of the Varsity soccer team. His soccer pathway continued at pro and semi-pro levels, followed by a career in youth sports development with Special Olympics International.
Mike is the founder of BIGIDEASPORTS SL based in Barcelona (and needless to say, a big fan of Barca FC.)
Alf is the former president and current Technical Director and board member of Jamaica Plain Youth Soccer, Boston.
An entrepreneur and technologist at heart, Alf founded and served as CEO of GivingData for nearly 15 years, building a market-leading philanthropic platform.
His 25+ year career spans the intersection of technology and nonprofit work, giving him unique insights into how digital tools can serve community needs.
Off of the football pitch, Alf launched CoachCraft and the CoachCraft Podcast, where he gives listeners actionable insights to improve their coaching.
James is the founder of thefingerprint.co.uk, a multi award winning creative design agency that specialises in brand identity and digital solutions for ambitious organizations.
With a strong understanding of design, user experience, and community-focused projects, James is known for bringing both creative and strategic insight into his collaborations.
James has a long-standing commitment to grassroots football through his work as a youth coach, a club executive member, and as a member of Board of Directors at Stenhousemuir FC, Scottish League 1 Team, where he helps shape the club’s future both on and off the pitch.
CoachFives works for everyone.
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